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Camel Lights 1993 Joe Camel Mirror Smoother Vintage Ad Poster
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Camel Lights 1993 Joe Camel Mirror Smoother Vintage Ad Poster

Joe Camel smirks from a car side mirror in the 1993 Camel Lights ad: ‘Objects in mirror are smoother than they appear.’ A witty vintage classic.

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This 1993 Camel Lights advertisement reworks the famous mirror warning into ‘Objects in mirror are smoother than they appear,’ with Joe Camel reflected in a red car’s side mirror. The R.J. Reynolds ad captures the brand’s playful 90s marketing at its peak. A clever collectible for vintage advertising fans.

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