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Camel Presents The Hard Pack 1991 Joe Camel Band Vintage Ad Poster
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Camel Presents The Hard Pack 1991 Joe Camel Band Vintage Ad Poster

Camel Presents The Hard Pack — a 1991 Joe Camel band ad where the whole crew lights up in style.

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This 1991 R.J. Reynolds Tobacco Co. advertisement stars Joe Camel and his crew — the hard pack — as a suited-up band with sax, guitar, and drumsticks. A Camel Filters pack takes center stage beside the Surgeon General’s warning. Pure 90s nostalgia for collectors of vintage advertising art.

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